2021年10月27日星期三

Meet the Team Behind the Air Jordan XXXVI

  Learnings from the Air Jordan XXXIV and the Air Jordan XXXV led to the proposition behind the Air Jordan XXXVI, which combines the excellence of Jordan Brand product teams to achieve the many definitions of “light” and their effects on performance.[/caption]

With the Air Jordan XXXVI, Jordan Brand decided to shed materials — taking the learnings from doing just that in the Air Jordan XXXIV and XXXV — and see how far they could go. “Light” was the muse.

That muse unified teams of design specialists across the brand as they perfected the many definitions of the word. The Air Jordan XXXVI’s new features — a jacquard leno-weave upper, a full-length Zoom Air Strobel unit that’s double-stacked with a forefoot unit, a refined plate system — come from experts at Jordan Brand combining their specialties to make the best basketball shoe in the world.

“We want those who love the brand to see something that’s always been a part of our design legacy: the power of teamwork that goes on between a core group of folks to create product excellence,” says Martin Lotti, VP, Jordan Brand Design. “Jordan Brand is inspired by one man, but it’s carried into the future by many, many people who are experts in their field.”

By exploring three aspects of light, the Air Jordan XXXVI highlights the kind of

The Air Jordan XXXVI features a jacquard leno-weave material that composes the upper. Lightweight but also strong, the material bends and contours to provide support where it’s needed most.

Not only does the material help make a lightweight shoe for playing, the breathable leno-weave presents a see-through aesthetic that allows light and colors to shine through.

“Within the basketball landscape, we wanted to create a new language for light,” says Jacqueline Lefferts, Jordan Brand Lead Materials Designer. “We asked ourselves, What does light look like? It’s a product of the upper’s weight, but it’s also a trait of the upper itself in that light is a defining quality.”

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